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October 4, 2021

How to showcase your image

An event is a great opportunity for your partners to display their colors to a large crowd. Making the most of promotion space on a stage is a must. But are you aware of all the display options?

Display is an effective way to give your stage a personality with a one-of-a-kind, carefully planned visual. Creating a strong impression on spectators means you’re building a relationship with them. A good-looking stage is not only a big factor in the success of an event, but it will feature in the countless photos taken on site and shared then and later.

In choosing the type of stage display, two solutions are available. The first, of course, are banners. This proves to be a simple and successful way of conveying a brand image and showcase your sponsors. More recently, digital display is becoming more common for decking out stages.

What are the advantages of digital display?

It’s interactive…

Interacting with your audience is an excellent way to make strong connections. It’s not unusual now to see contests and other interesting participatory activities – a new way of involving participants during an event.


LED screens that allow for digital display are within everyone’s reach. They’re less expensive, lighter and therefore more accessible for event organizers.

…and spectacular!

Digital displays are dynamic and can be an integral part of your stage design, complementing your sound and light system.

Of course, wind management and emergency procedures must be considered with this kind of installation. Does your stage supplier have procedures in place to deal with this type of situation?

An interesting alternative is to combine these two types of display, and we see this hybrid choice being used more and more often. It presents a dynamic visual element while including the benefits of both options.

No matter your final decision, planning is essential. It will not only contribute to the success of the event with the audience, it will also lend added value to your sponsorship plan.