July 16, 2025
Palmer Audio Elevates Event Production with Stageline’s ST100 LED Screen Trailers
How a Forward-Thinking Production Company Scaled Efficiency, Safety, and ROI with the ST100
CLIENT : Palmer Audio Inc.
INDUSTRY : Live Event Production, Touring, Sports Entertainment
LOCATION : Ontario, Canada — Serving North America
PRODUCTS : (4) ST100 Mobile LED Screen Trailers
APPLICATIONS : Sports Broadcasts, Urban Activations, Music Festivals, Car Racing, Corporate Events, National Tours
Overview
Palmer Audio Inc., a dynamic Canadian production company, is known for delivering top-tier live event experiences across Ontario and beyond. Under the leadership of General Manager Ryan Brenton, the company has consistently embraced forward-thinking technology to meet the growing demand of outdoor and urban events.
When Brenton saw the opportunity to integrate mobile LED screen trailers into Palmer Audio’s operations, he knew the solution had to be rugged, fast, and flexible. After years of requesting it, his vision was finally realized with the launch of Stageline’s ST100 LED screen trailer — a game-changing innovation that has since become a core part of Palmer Audio’s business model.
The Challenge: Traditional LED Setups Weren’t Cutting It
Palmer Audio supports high-stakes events like the Toronto Raptors’ playoff celebrations, the Detroit Grand Prix, and major music festivals such as Ottawa Bluesfest. These events demand quick setup times, weather resilience, and operational safety — especially in unpredictable urban environments.
Before the ST100, LED displays meant:
- Large labor crews
- Cranes and forklifts
- 40,000+ lbs of ballast
- Multi-day builds due to complex truss structures
”It was just such a mountain of work. With the ST100, we go from days of setup to 45 minutes with one person.”
Why the ST100 LED Screen Trailer?
Ryan Brenton had seen countless LED trailers over the years — and was never impressed. Most units featured disjointed, third-party hydraulic and leveling systems not built for road use or speed.
The ST100 was different. Purpose-built by Stageline with decades of mobile staging experience, it offered:
- One-person deployment in 45 minutes
- Towing flexibility (pickup truck or tractor trailor)
- Hydraulic screen deployment system
- Minimal labor requirements
- Fast takedown in emergency weather
- Road-legal across North America
”There’s nothing else in North America that does what this trailer does. It’s simply the only real solution.”
Maximizing Gear ROI: Giving Older Panels a Second Life
One of the ST100’s unexpected advantages was its ability to extend the life of Palmer Audio’s existing LED tiles inventory. The company retrofitted their XVision Theatrix 6.4mm panels into the trailers, turning older gear into high-demand rental assets.
”It gave $1 million worth of gear another five years of life. The ST100 made it practical, and profitable.”
This compatibility also ensured consistency across Palmer’s inventory and allowed for scalable growth without the need to purchase all-new LED systems.
Results: Strong ROI and Cross-Continent Demand
Palmer Audio now owns four ST100 trailers and services clients across Canada and the U.S.
- First two units fully paid off within 18 months
- Fleet double-booked across multiple summer events
- New units heading to Texas, California, Ottawa, and more
”We knew they’d be in demand, but the response has been overwhelming. Our ROI was fast, and they practically sell themselves.”
The ST100 has also become a rental resource for other AV companies who recognize its deployment speed and simplicity.
A Better Business Model
By moving away from complex, labor-heavy setups, Palmer Audio has streamlined its logistics, reduced operational risk, and improved profitability.
”Instead of spending money on cranes, trucks, and crews, we invested in equipment. The ST100 lets us do more, with less — and that’s the future.”
Clients also appreciate the ease of deployment, reduced site disruption, and faster schedules.
Built for Safety, Built for Speed
In an era where event safety is paramount, the ST100 stands out. When weather conditions shift, crews can lower the screen and secure the trailer in minutes — something traditional setups can’t match.
”With a truss rig, you’re stuck. With the ST100, we can be packed up and safe in five minutes.”
The trailers are also ideal for urban environments with tight access, thanks to foldable tongues and maneuverable sizing.
Customization and Service
Palmer Audio collaborated closely with Stageline to tailor the first trailers to their needs, including:
- Interior cable management
- Walkthrough access to the control room
- Modified racks and storage
Stageline even incorporated many of these improvements into future builds, reflecting a strong partnership and commitment to end-user success.
”The support is incredible. It’s not about never ma- king mistakes — it’s about how a company solves them. Stageline owns the problem, and that builds trust.”
Looking Ahead
With their ST100 fleet now fully operational, Palmer Audio is eyeing future expansion and larger touring contracts. The trailers are being used for sports, concerts, and multi-city festivals. And the buzz is spreading.
”If I had my way, we’d retire everything else and go all in on screen trailers. It’s an easier, safer, more scalable business.”
See the ST100 in Action
Palmer Audio is currently preparing drone footage of their trailers in action at the Toronto Playoffs and Detroit Grand Prix. Stay tuned for a visual showcase of what these mobile LED trailers can do in the field.
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