October 27, 2025
One Century in the Sky: Delta’s 100th Anniversary Takes Flight with Festival-Scale Production
Delta Centennial Bash Produced by Josh Antenucci / Rival Entertainment — Staged with Stageline SAM750
When a company reaches its 100th anniversary, the moment calls for more than a party — it calls for a statement. For Delta Airlines, that statement was made in front of 30,000 employees and families gathered at Atlanta’s Mercedes-Benz Stadium, where the airline’s century-long legacy of innovation took center stage in an unforgettable celebration of people, pride, and progress.
Produced by Josh Antenucci and the team at Rival Entertainment, and brought to life on Stageline’s SAM750, one of the largest mobile stages in the world, the Delta Centennial Bash was not a traditional corporate event. It was a festival-scale production — complete with live music, immersive storytelling, and production design on par with the world’s top music festivals.
A Century Worth Celebrating, on a Stage Built for It
Delta’s Centennial was more than an internal milestone; it was a once-in-a-lifetime moment to reflect on a hundred years of aviation history and the people who made it possible. To match that scale, Rival Entertainment envisioned a live experience that would feel both personal and spectacular — a shared celebration between the company and the people who make it soar.
At the heart of that vision stood the Stageline SAM750, a mobile stage unlike any other. Measuring over 130 feet wide, with more than 7,500 square feet of performance area and a rigging capacity of 150,000 pounds, the SAM750 offered the creative and technical canvas needed to transform the stadium floor into a full-scale festival site — all while maintaining the efficiency, safety, and precision that corporate productions demand.
“The SAM750 represents the pinnacle of mobile stage engineering,” says MJ Benoit of Stageline. “It’s designed to handle the world’s most ambitious productions — from international festivals to major corporate celebrations. For Delta’s 100th, it wasn’t just about building a stage; it was about building an experience that reflected the scale, pride, and excellence of the brand itself.”
From Festivals to Fortune 500s
The same stage system trusted by events such as Boston Calling, Osheaga, Louder Than Life, Welcome to Rockville, and the Ryder Cup found a new kind of audience at Delta’s Centennial. For Rival Entertainment, this crossover between festival production and corporate culture was entirely intentional.
The challenge was not only to entertain tens of thousands of employees, but to create a shared emotional moment — a sense of togetherness and gratitude that could be felt across the stadium. With its festival roots, the SAM750 brought both the aesthetic power and technical capacity to deliver that vision.
Fully hydraulic and mobile, the SAM750 can be deployed and fully rigged in just two 8-hour days, dramatically reducing build time and site disruption while providing unmatched safety through pre-rigging at stage-floor height and 24/7 wind and weather monitoring. For a high-profile celebration inside Mercedes-Benz Stadium, those efficiencies translated directly into peace of mind — and production excellence.
A Stage That Made a Statement
Inside the stadium, the SAM750 commanded the space like few structures can. Towering lighting rigs, expansive LED screens, and a state-of-the-art sound system transformed the field into a world-class live environment.
From the opening sequence to the final performance, the stage itself became a symbol of scale — mirroring Delta’s century-long rise from a crop-dusting operation in 1925 to one of the world’s most respected global airlines.
“For a company like Delta, a 100th anniversary is a defining milestone,” says Benoit. “Choosing the SAM750 sends a clear message: that they value their people, they celebrate excellence, and they’re willing to go above and beyond to give their team an experience that’s truly unforgettable.”
Redefining What Corporate Celebrations Can Be
In an era where employee experience defines company culture, Delta’s Centennial set a new standard. The event demonstrated that corporate milestones can be celebrated with the same creative ambition and production quality as major public festivals — and that the emotional impact is all the greater for it.
While few corporations have yet embraced the idea of “festival-scale” production for internal events, Delta’s example shows what’s possible when storytelling, technology, and engineering come together with purpose.
The SAM750, typically seen headlining outdoor festivals, found new meaning under the Delta banner — proving that scale and spirit can coexist beautifully when the right team and tools come together.
A Legacy Lifted Higher
For Stageline, the Delta Centennial Bash was more than another major deployment — it was a showcase of how the company’s mobile stage technology continues to redefine what’s possible across industries. From municipalities to music festivals to Fortune 500 giants, Stageline’s stages empower producers to deliver extraordinary experiences safely, efficiently, and at scale.
And for Rival Entertainment, the event stands as another milestone in a long line of world-class productions. By combining creative vision with technical excellence, they helped Delta celebrate not just a century of aviation, but a century of people taking flight together.
As the lights faded inside Mercedes-Benz Stadium, one message remained clear: when engineering, creativity, and purpose align, even 100 years in the sky can feel like just the beginning.
Credits:
Delta Centennial Bash Produced by Josh Antenucci / Rival Entertainment.
Staged with the Stageline SAM750 mobile stage.
Photos by Ben Rose Photography : www.BenRosePhotography.com